What is Attraction Marketing?

The marketers are abuzz with what is known as attraction marketing. From what we hear, it seems to be a winning formula and something which the marketers, who haven’t tried it, need to think about. It is one of the newest marketing strategies around, and works on a principle called the Law of Attraction. No, this isn’t some flimsy relationship term, but something which more and more marketers are seriously considering these days.

The Basic Concept

What is the law of attraction? Simply put, the law states that people will be naturally attracted to something which they feel holds value for them. So if you create a product that the customers want, simply by creating a bit of awareness around it, the product will sell. There is no need for huge expenditures on advertising and branding here. As long as the customer sees value and good utility of the product you’re selling, the customer will buy it.

As the law claims, once you’ve created a product which you feel can be a big hit in the market, all you have to do is spread the word around. Make the right noises and let the people know that the product that they are looking for, and the product which will seemingly solve their problems, is available and that you are selling it. Also, if you price it right i.e. the price at which the customer wouldn’t mind paying, then yes, your plan has worked quite well!

Tips to Attract Customers

It seems to be a cinch! But it isn’t. Of course, it has its advantages like lowered marketing costs, giving the people what they want, sometimes even assuming a monopoly position, and hence, having the ability to control the prices. But then, why aren’t companies taking the training so seriously? Due to the fact that the inherent nature of attraction marketing makes it tough to do so.

How do you sell your product in the market? How do you give it the visibility it needs? How do you attract eyeballs? You must try some of these marketing tips.

  • The first challenge is creating a product which will sell on its own merit, without competition. If there is a big multinational competing with you, their huge budget and cost advantage will simply wipe you out. So creating a product, which the people need and no one else has thought of, is quite a challenge.
  • The second thing you need to do is to find a way to keep your costs as low as possible. After all, if you don’t have enough capital to start off a new venture, you’ll have to rejig your business plan. Without a proven sales track record, lenders too will be wary of giving you finances.
  • One of the most common media channels is network marketing. You should know a lot of people and be able to make your product the center of attention. And yes, people should like it. The second channel you can use is the Internet. For that, you’ll need to learn a bit of Search Engine Optimization (SEO) and know about blogging. Internet marketing has endless possibilities and a global reach. Who knows where your product will find its popularity!
  • Social networking websites are also a great free marketing channel. Once you’ve set up your blog which will describe your products and their utility to the people who visit it, you can put the link to the blog on various social networking websites.
  • Maintain good relationships with existing customers. By doing them a good turn, your customers too will endorse your products and you will get more of them.
  • Keep improving. Make sure that you get the required feedback about your products from the customers. See if they are happy with your products or they’d like some changes made to them. See how you can make the product more efficient and reduce the cost of production. The quest for perfection, as they say, is endless.

As you can see, it is a tough marketing tool to use, but provides limitless possibilities for those who choose to use it.

How to Sell Your Handmade Jewelry

9305132_f520The demand for handmade jewelry is huge, and selling this creative stuff can be a highly profitable venture too. However, you must know the right ways to promote your creations to boost their sales. For this, you must be thoroughly aware about certain tips for marketing and selling your handcrafted jewelry. Even more so, if you do not have a storefront or designated space to sell your handmade creations. Today, the Internet has opened up several avenues for small entrepreneurs and individuals with creative abilities to sell their products to a larger consumer base.

But there are certain things that are common to selling products, be it handmade or mass produced, virtually or in brick and mortar stores. Always package your products attractively, and always, always maintain quality. Also, it is essential to know what your target market comprises so that you can tweak your marketing and sales strategies accordingly. Here are few valuable tips that will tell you about the ways to sell handmade jewelry online and offline.

Host a Jewelry Party

Today, many homemakers with creative talent and aspiring women entrepreneurs are generating decent income by selling handmade jewelry from the very comfy confines of their own homes. All they do is host a jewelry party at their home, and invite their neighbors, friends, and family members to browse through their attractive jewelry on display over snacks and drinks. Most of the time, the guests end up buying something or even place orders for similar pieces.

Tip: Host jewelry parties during the gift-giving season so that your guest will always have a reason to buy your stuff.

Partner With Web Stores

One of the easiest ways to reach out to your targeted customer is by hosting your stuff on popular online jewelry shopping sites like Etsy and eBay. For a small fees, your jewelry will have an online presence and exposure to buyers across the world. Another option is to partner with boutiques, crafts stores, gift shops, salons, etc., and ask them to display your jewelry against a certain percentage in the sales proceeds. Many may not agree to this, but keep trying till you find the right store to host your jewelry. For example, if you are selling real or semi-precious birthstone jewelry, you can approach a fortune-telling paraphernalia shop to display your jewelry.

Tip: While speaking to the owners of boutiques or gift shops, try to convince them by telling them about the profit they will make on the total sales figure. This will definitely impress them.

Participate in Trade Fairs, Exhibitions, and Fundraisers

Participate in large trade fairs and exhibitions by having an enclosure or stall for your jewelry. Do not forget to have an attractive display of your jewelry, and a mirror in place for people to try out your baubles. Collect customer contacts in a feedback register so that you can call them up later. You can also work with your community or the local school to raise funds for a particular cause. For example, if a school needs to build a new gymnasium, offer them to sell your jewelry at a fundraiser. This will serve two causes. Firstly, your jewelry will sell by adding a noble cause to your sales pitch. You can always hand over a percentage of the sales proceeds to the cause.

Tip: Try to gauge customer preference and inclination by participating in local church markets and weekend markets before you pay for expensive stall space in professional exhibitions.

Use a Website and Social Media

Host an interactive website which will allow people to see your designs and contact you. Your own website will serve as an excellent marketing platform. Ensure that your website is search engine optimized and allows online payment through different modes. Create a blog for your business, and keep updating information about your jewelry and its photos. You can act as a jewelry expert and give free tips for jewelry-making and maintenance. Use Facebook, Twitter, Whatsapp to interact with existing and prospective clients to help promote and enhance your handmade jewelry.

TIP: Ensure your website has the right keywords. Instead of tagging “cabochon earrings”, be specific and mention “Silver sea green cabochon earrings”. This will help the customer to easily search for the right jewelry.

Employ Conventional Advertising

In spite of today’s technology-driven marketing techniques, you cannot ignore the reach and power of conventional advertising mediums. You can advertise in various magazines, newspapers to route the readers to your online store or website. Post flyers and banners at public places or jewelry stores, which will help you to generate sales.

Tip: There is no point in advertising in jewelry-making magazines as they will mostly be subscribed by jewelry designers and not customers. Try to tap into women’s magazines instead, as they will be read by many fashion-savvy women.

Online Invoices

Your invoices can be a great way to market your products. For example, instead of handing out a paper invoice, send an online invoice that contains a preview of your new product range. This may interest the customer, and compel him/her to visit again. Further more, this will save paper and printing cost.

Tip: Ensure that you offer a discount to your regular customers on the sale of new products.

Adorn Your Jewelry

Needless to say, you will have to wear your new pieces of jewelry everyday so that people can see them and order similar pieces. Who knows, they may also recommend your work to others. Also, wearing your own designs for a day or two will help you judge their quality and get a user-like perspective on your creations.

Tip: Do not forget to offer a warranty for the material of the jewelry at least for 12 months after the purchase. This will portray you as a reliable jewelry seller.

Offer Discounts and Schemes

Depending on the occasion, offer discounts on jewelry. For example, a month before Valentine’s Day, offer 25% off on all heart-shaped jewelry. Offer a pair of earrings free on the purchase of every two products. Such schemes often act as customer pullers, and you may witness increased sales. However, don’t forget to advertise these schemes through all your communication mediums like word of mouth, social network, website, web-store, blog, etc.

Tip: Once you ensure that you are making a profit even after offering a free gift or discount, and only then announce such schemes.

After gaining popularity, you may also offer signature pieces of jewelry. Many people are ready to shell out a few extra bucks if they get unique customized jewelry. Also, many jewelry websites these days offer bidding for a piece of jewelry everyday. This way they end up earning far more than the quoted price. Hope, you will put these tips for marketing and selling your handcrafted jewelry into practice, and register excellent profit.

Tips For Small Business Marketing

Both production and distribution play an equally important role in ensuring the success of any business. Marketing is one aspect of distribution. Without good marketing strategies, it would be impossible for a seller to target prospective customers. It makes the potential customer aware of the features of a product. In fact, big firms spend a lot on advertising and marketing, because they realize the importance of a customer being able to identify with a product. Small business firms, on the other hand, lack the resources for huge advertisement campaigns. They often face the problem of extinction, not because their products are obsolete or lack quality, but simply because of a dearth of ideas when it comes to marketing their products.

Online Marketing and Sales
The kind of strategy adopted by a firm would depend entirely on the nature of the product. Nowadays, small business firms try to capture the market by using the web for advertising as well as sales. However, the success of Internet marketing depends on the kind of products that people choose to buy online. Generally, products that have a good online market can be grouped into the following categories: books, music, electronic goods, and software. Books, music, and movies have a market share of 34%. Software has a market share of 30%, while the remaining 14% goes to electronic goods. If our business model involves the production and distribution of any of these items, we would be better off selling online.

There are a number of websites that not only allow small entrepreneurs to sell online, but also allow customers to provide seller ratings. This feedback mechanism helps in sales as well as marketing. Advertising is possible since potential customers get to read about the features of a product. Customer reviews and ratings again help in identifying a conscientious seller. Moreover, a seller can write a short feature about himself on some of these online sale sites. This helps the buyer and the seller to get acquainted. The seller can also create an account with these websites for a nominal subscription. Creating blogs and social networking sites are also useful ways of marketing such products.

Building Relations Through Community Service
Web-based marketing may not be the best option for people selling cakes, flowers, and other perishable items. The reason being, these items are generally purchased from the local mom and pop stores. This is when community service centers can come in handy. A small business can give away some products at charity events in order to build goodwill and a sense of kinship. These functions can provide an important platform for advertising. Building personal relations will also go a long way in case of such business models. One might be able to build a significant customer base by sponsoring a small charity drive. This might even result in a noteworthy mention in the local newspaper, and will serve as a sure-shot way in increasing sales.

Tapping on People’s Emotions
A few years ago, my friend went to a mall with the intention of splurging on her new wardrobe. She was running her fingers through her hair time and again, hoping to somehow manage her unruly locks. This was when she was approached by a perceptive salesman who had gauged her weakness. He managed to sell a hair care product she had never even heard of and had no intention of buying. This experience serves to teach us the importance of focusing on emotions while trying to make a pitch. This is true for both sales as well as marketing.

Marketing a product does not have to be an expensive affair. Every small business should focus on the strategy that is best for its business. Providing discounts, giving live product demonstrations, and focusing on prospective customers can go a long way in marketing. These can also help achieve the twin objectives of marketing, viz. building awareness and sales.

How to Select an Internet Marketing Company

Everywhere everyone is trying to sell something. Perhaps the prime reason why we exist is to sell. Preachers sell their conviction, experts in various fields sell their expertise, in business we sell our ideas or services, on matrimonial sites we try to sell how good or how different we are to get a partner…the list is endless. But it is a fact that everyone is selling something or the other. Marketing or publicity is the first step in the selling business. In this article, we will focus on Internet Marketing and how to select the right firm for you.

The Concept of Internet Marketing

With the rise of this fabulous luxury that we refer to as the Internet, new vistas have opened up, and it has very much transformed itself into a necessity. If you want run a home-based business, or plan to have access, or for that matter, be accessible around the globe, you need to be visible on the Internet, and for that you will need a good internet marketing firm. These companies serve as an interface between you and your potential customers. They design, develop, and provide integrated online marketing solutions.

In today’s market, there is a broad range of online marketing opportunities. Successful online marketing depends largely on the ability to identify the right consultants, who provide the best opportunity to reach your target audience in a cost-effective manner. When someone wants to bring more viewers to his or her website, then the website owner can choose from the many online marketing companies available. However, with so many different companies, it is difficult to find a way to sort through them. One should keep in mind that the company selected should have a good record and reputation. It is also advisable to find out the authenticity of the company, and information about the different types of support they offer.

Selecting An Internet Marketing Company

The Internet is flooded with various types of marketing consultants, offering various plans and strategies. One can easily look up information on a particular company and their related statistics. While looking for firms, ensure that they have worked on a product or service similar to yours, so that they have the necessary skill set available with them. Once you narrow down a list of potential firms, contact them and ask them for brochures and references. Follow-up with the references, and ensure that they are genuine before deciding on the firm. You can also ask the firms to come up with a small demonstration of the idea and the plan that they have for you.

However, something that can help you hunt for the right firm is the new concept of Search Engine Optimization (SEO). It is the process of selecting the best keywords coupled with adequate on-page optimization, along with other off-page optimization factors so that the business achieves better position in the search engine result pages for the selected words. With research confirming that 70―80% of prospective web customers use search engines or search directories to find relevant content, search engine marketing is the most widely used method and it is very effective too. Another smart move would be to add the URL to the Internet Marketing directory and the Internet Marketing center. However, submitting the website into search engines and directories can be a determining factor; the method followed to submit to these search engines is extremely important and calls for a fair amount of research.

Another emerging trend is video marketing, and it is definitely the next big thing. Video marketing entails the use of video for conveying your message to the audience. Experts believe that videos are very effective, and greatly help in establishing an engaging and interactive platform to communicate with the customers. Videos are a much better way to inform your potential customers about the services and products offered by you, when compared to 2-dimensional pictures that you can put up on the website.

Now that you have these tips to choose a consultant, learn to make use of the search engines, and make a concrete well-informed plan together with your internet marketing consultant to expand your business worldwide.

Tips for Marketing Beauty Salons

Beauty Salon Marketing Tips

While proper and extensive promotion is the best way to get noticed, especially when entering a domain that is as competitive as the beauty business, budget may sometimes become a restraint. If budget were not a restraint, then everyone would go ahead and use every promotional media and advertising strategy to market one’s business! Imagine what a mess that would be – skyline dotted by endless hoardings, inbox flooded with e-flyers, mailboxes crammed with pamphlets, advertisements eating up the bulk of prime time on television (making you feel like watching that sitcom in between ads and not the other way round!)! Anyway, before we drift any further, here are some points on how to market your beauty salon most optimally to ensure that your target audience doesn’t miss a single promotional effort put up by you!

Let Them Know
Never underestimate the power of effective advertisement! Advertising ideas for beauty salons could include posting attractive advertisements in local newspapers, popular magazines, lifestyle news supplements, etc. You should also use Internet and social networking websites to extensively advertise your beauty salon. If you’re starting a beauty salon in a neighborhood, you can hand over flyers or pamphlets to people informing and inviting them to the inauguration. Offering special discounts on inaugural events is a good way to catch the eyes of prospective customers. If your budget allows, you can also get the local cable network to advertise your salon on TV during prime time.

Strike While the Iron’s Hot
Take advantage of every opportunity to promote your beauty salon and its services. Be it local or community events or festive occasions, make your salon’s presence felt by being seen at such events. Set up stalls at event venues and offer discounts and special offers. You can also hold contests and quizzes and gift a free service package to the winner(s). Likewise, you may also hold small sessions giving tips on grooming and beautification to the crowd in community events.

Join Forces
Collaborate with other non-competing businesses to swap promotional materials for publicity. For instance, you can get into an agreement with the local departmental store and each can agree to display the other’s publicity material in their business space if the other does the same in return. Also, you can get together with some complementary businesses such as a cosmetics retailer or a beauty products franchisee and design cross publicity campaigns with them!

Be the Best in Your Field
Use quality products, offer high quality service and be flexible to customization of services based upon individual customer needs. Word-of-mouth publicity is a powerful tool and a satisfied customer is the best advertisement media. Make one customer happy and he/she will return the next time with four others in tow! The best part about this form of marketing is, it’s absolutely free!

Know Your Competition Well
Keep a close tab on the marketing techniques of your competitors and analyze their efficacy. If they seem to be working on the local target audience, you might as well borrow some elements of the tried-and-tested and include it in your comprehensive marketing strategy. This way, the prospects will view your business as something they are familiar with, albeit with an individual streak!

In order to be able to make the right decision regarding your marketing strategy, it would be a good idea to conduct a SWOT (strength, weakness, opportunity, threat) analysis keeping all elements of your business environment as the background. These marketing ideas for beauty salons are just the rough outlines based upon which you should formulate your own, individual marketing strategy. A well thought out combination of these ideas is sure to work wonders for your business and, provided you provide state-of-the-art beauty services, there’s no way your marketing campaign can fall flat! So, when can I get an appointment for a facial treatment?

How To Real Estate Marketing

People who are interested in acquiring or selling property, can contact either a buyer’s agent or a seller’s agent respectively. Real estate agents work for brokers, and earn a commission on purchases and sales. Generally, a seller’s agent earns more than a buyer’s agent, since the latter is paid a percentage of the purchase price or listed price as commission, while the former earns a percentage of the sales price as commission. A good buyer’s agent needs to bring down the purchase price of the property, while a good seller’s agent ensures that the property is sold to the highest bidder. Hence, the difference in remuneration. Regardless of whether one is a broker or a real estate agent, one needs to market the investment property in a manner that is appealing to the buyer. The following tips may be useful to Realtors and brokers desirous of clinching a good deal.

Effective Communication
The importance of good communication skills cannot be underestimated since the agent or the broker needs to convey his/her beliefs, ideas, and thoughts to the customer (buyer or seller) and assess the needs of the prospective buyer or seller and arrive at a mutually acceptable solution. An agent or a broker who has a number of property listings will be unable to clinch a buyer unless he/she is able to present the property in a manner that appeals to the aesthetic sense of the customer. The unique selling proposition (USP) of the house should be clearly communicated. Again, a seller’s agent needs to be able to convince the customer about the prudence of entrusting the task of selling the property to him/her. This brings us to the mode of communication.

Nowadays, e-business is the preferred mode of conducting transactions. It comprises setting up a website, helping the potential clients navigate through the website, and showcasing the available products in a manner that would encourage prospective customers to transact with the real estate agent/broker. Virtual tours are an excellent way of providing buyers a glimpse of the home. The buyer can have the satisfaction of touring the entire house or property that he/she is interested in with the aid of slide shows and accompanying audio description. People who are looking to sell their property need to have confidence in the professional who professes to sell the property for a profit. The seller’s agent needs to ensure that the website describes, in detail, the professional services that can be expected from the seller’s agent. The professional needs to distinguish himself/herself from competitors, and communicate with clarity and precision the extent of services that can be expected by the customer. Moreover, the website should not lack visibility. Again, video clips of the homes that have been sold by the agent/broker, may help drive home the point. The agent/broker may also upload a small video clip of himself/herself to make the presentation seem less impersonal.

Email Marketing Tips

Blog_MarketoWebinarLet’s understand first, what marketing is. It is an activity that aims at planning and developing a product by identifying and understanding the needs and demands of the consumer. Philip Kotler, one of the greatest marketing experts of the world, defines marketing in simple words as ‘satisfying needs and wants through an exchange process’.

Some people think that marketing a product and selling it are the same. However, let me clarify that although these activities are interrelated, they are different. Selling is about gaining revenue. Of course, it does involve a lot of planning when the product comes to the selling stage.

But it does not involve any kind of consumer research. Whereas marketing, on the other hand, involves research, surveys, planning and finally developing the product to sell it in the market. Therefore, it can be said that marketing is the foremost stage in product development and selling comes much later into the scene, when the product is actually ready for sale.

Email Marketing

This type of marketing can be defined as promoting, advertising, and finally selling products through emails. The easy usage, cost-effective nature, and worldwide access granted by it, has made it popular in a very short time. It is a marketing strategy with a high potential to deliver your product information and actually sell it.

This type of marketing is classified into three categories.

  • Direct Marketing: This is the simplest strategy. It involves marketing and promoting your products, by directly sending emails to a large number of people.
  • Retention Marketing: This is another strategy, used to advertise, promote, and market your newly introduced product to the existing customers through newsletters.
  • Indirect Marketing: This method consists of marketing your product through the email addresses of other people or flashing your product on other websites, after seeking permission from the website owner.

Tips for Email Marketing

Email marketing seems to be easy, right? But reading these simple tips would make this activity even easier and useful.

Content is King
Your product has increased chances of getting viewed and most importantly understood, when your product content is readable. It needs to be designed in such a way, that each and every person of your targeted groups understands what exactly you want to say and finally sell.

Consumer-oriented Content
Readable content is always the prime necessity of email marketing. However, to generate interest in the consumer’s mind is equally important. So, try to create such content, which would not reflect your urge to sell the product and make money out of it, but your concern for the consumer’s needs and demands. Also attempt to create such a title in the preview page of your email, that sounds familiar and interesting. Ensure that it does not resemble a spam mail. A spam email would get deleted within no time and thus, all your efforts would go in vain, no matter how good your content is.

Email Delivery Rate
Before opting for any source to send your promotional emails, check out the mail provider rules and also determine the number of emails you can send in one day. This is because some websites restrict the number of emails sent per day. Trying to send more emails than allowed, might lead to the suspension of your email account, thus inviting problems.

Time to Send Emails
People accessing personal and professional email accounts through their workplace, might not access it during their holidays or during vacations. So avoid sending such promotional mails on holidays. As when the person accesses his mail account on the next working day, he would find many other emails piled up and this increases the chances of your email being overlooked by that person. Also avoid email marketing during the vacation months.

Monitoring your Email Deliveries
Ensure that each and every promotional email of yours is sent to the targeted email id properly and without any interruptions. Check the email id for its correctness and try to send it once again. If you are still not able to send it, contact your ISP (Internet Service Provider) and get the problem sorted out.

Template Designing
Designing a proper, understandable template and keeping it constant, also is necessary, so that an email user, identifies your advertisement quickly and views it. Inform about the change of template to the all the users, otherwise you would keep on sending mails and the none of the users would be able to locate them.

Reply Regularly
Some people might find your product interesting and useful. They may ask for some more relevant information. As a responsible marketer, do not forget to reply to such emails. Reply within 24 hours, otherwise the person might lose interest in your product. Technical problems in sending replies might cause a delay. In such cases, ‘Apologize and Reply’ properly to the user.

Feedback Forms
Develop a feedback form in your email, so that you get to understand the expectations of the consumer from the product, from the content etc. This would enable the creation of better content. Do not scratch your head over every single feedback, but make sure to take a stand on the repetitive ones.

You can definitely build a good email marketing strategy by following the tips presented above. So go ahead and get the best deal out of it.

Social Media Marketing Tips

Success stories stand tall as long as they get the space and recognition to grow and flourish. In any business, right from introducing the product, to drawing profitable sales, there is one word that makes all possible. Marketing has not only justified its definition but has also elevated the strategies for advertising and creating an image in the market. With a marketing tool in view, the most effective strategy that has gained a lot of importance with achieving its primary role is social media marketing. Now who is not aware of the social media, or I must say who does live in a social era that is ruled by social media, it has almost conquered the globe today.

Marketing with the help of social media is defined as product selling with the help of different forms of social media is called social marketing. It can also be called a type of Internet marketing that is designed to gain brand image and successful goals of marketing communication with the help of social media. Simply put, it is to advertise and create market space and image with the help of social networking sites and other spaces on the Internet. Blogs, news, Twitter, and even Facebook and MySpace are well-known and established social media attributes, that are the major targets of social media marketing. This platform gives a more connected feeling and a human touch in the race of high-end profits.

Tips for Social Media Merchandizing

It is important to analyze the perfect gap in the market space, to be the most visible, and that is what marketing with the help of social media does. Even if you have the best of cards, you should be able to play a smart game, and a smart game will need tactics and strategies that will help you draw the game in your favor. It is so in the case of media marketing too. You already have the weapon, all you need to do is to use it strategically.

  • A little study and research on your target, short term and long term goals and prospective customers, etc., will help a lot in framing the basic strategies of target social media tools. Remember that there is a pool out there, you will need to decide when would you fish in each of them, whether targeting a single social media tool or more at a single time. One cannot be a master in marketing in the first go, trial and error with different tools of social media will eventually give you the opening for profitable audience gain.
  • As truly said by Li Evans- “Content Doesn’t Win. Optimized Content Wins”, the tip here is that the best online exposure is got only when people like your content and share it with others, which is not a big space of choices, but that which is optimized, apt and conveys your message effectively. Get the best of your content linked and shared.
  • Building a healthy audience is the key role of social media. A healthy audience can be made by being ethical and acknowledging them too. Keep updating information and news and do not ignore social media conversations. Once you make the audience feel valued and important, it will add to your brand image and enhance the number of prospective sales, clients and audience.
  • Social media has got its sudden boom with the growth and popularity of social networking sites. Facebook and Twitter are tools that are the most effective platforms for an audience. With a business page of your company, you can constantly update and share content, news, and more about your business. For the short and direct messages to create a following to your company website, Twitter makes an effective choice.
  • Learn the game with time and research. Do not stick to one plan for a long time. You might want to consider multiple options along with interlinking them for effective results. Use strategies like cross-linking and cross-promoting. You might consider connecting your Twitter account to Facebook, or linking your blog to Twitter that will show a follow button to your blog. This will also help the audience choose the tool that suits them the most, to communicate back to you. This works best for small businesses.
  • Keep track of the ups and downs in social media competitors. If there exists a horse that races down the fences in no time, you don’t want to be riding the one that hardly makes it to the post. It is alright to be picky when it comes to profit. Make strategically planned choices when choosing the correct tool for marketing
  • Use tools like LinkedIn, blogs and also other multimedia tools like YouTube, which are also effective strategies. You may create your Flicker account to post customer or product photos. YouTube can be effective for businesses that aim at video marketing too.

These were a few strategies and tips for social media marketing. You may tweak these strategies with your own ideas or any other options you find the most suitable and effective, to market your service or product. Here again, patience being the key, do not expect unrealistic results. With constant efforts and effective strategies, success will no longer be blocked on your business charts.

Marketing Tips Specially for a Healthcare Business

The point to note is that healthcare businesses need to target the right kind of people with appropriate advertising. For instance, targeting women, who play a major role in running households, will change the dynamics of the healthcare business. Making these women rightfully aware of their aging bodies, prone to possible health hazards, and making healthcare accessible to them is the exact way of tapping into a potential market that is both deprived of and ignorant of healthcare benefits. Likewise, here are some more tips that will prove beneficial for those looking to grow in the healthcare sector.

Essentials of Healthcare Marketing

Organize Healthcare Drives
Campaigning is an effective way to make yourself known to those who matter to you. As an organization or an agency engaged in the healthcare business, you first need to reach out to people to let them know that they can avail your services. Blood testing drives, simple health check-up camps, and free eye-testing days are some of the measures you can take for the community surrounding your facility. Reach out to people first so that they reach out to you when in need.

Conduct a Survey of Your Locality
Conduct surveys to know the demographics of the locality around your facility. As this will give you a clear breakdown of the age, sex, income, and collective understanding of popular health concerns, it will give you something to work with. Such survey is important to understand your possible clientele better in the long run. This way you can work towards designing medical treatments pertaining to a certain segment, which in turn will retain and increase your clients base in the near future.

Segmented Marketing
To have universally appealing marketing strategies is a dream come true. However, it just a dream. Thus, to begin with, draw up effective marketing and advertising plans to appeal to a larger segment of the demographics drawn up. For instance, if there are more number of kids in a given community, focus on issues pertaining to them. A good example is to focus on dental problems and dental care that will engage the kids’ parents in an effective communication with you. Thus, forging a valuable relationship that helps the business and the patients. Similarly, if the number of woman are more, breast cancer, osteoporosis, gestational diabetes, and pregnancy-related issues can be the prime focus. Think of how you can lure the larger segment of your derived social demographics to get to the remainder too.

Follow It Up
A marketing strategy doesn’t stop at just selling a product. It extends to following it up as well. Make follow-up calls to your clients with context to their next meeting with the healthcare expert, inform them of particular tests they need to get done, ask them how their treatment has fared so far, and pick a moment to introduce them to a new set of schemes that you may have on offer. A lot of patients look for palliative care units and other programs that offer benefits. Following up with your client’s medical treatment will help you establish a good rapport, retain them, and make a pitch for other services that you may have.

Get Online
With over a huge part of the literate world have access to the virtual world, it is time you go online and make your mark. Use the power of social media to attract a customer, blog about your services, get your patients to write testimonials for you, and ensure your presence in the web world too. While you are creating an online identity, ensure that your offline marketing techniques are equally in place. Keep all your staff informed, educated, and well-versed about your latest additions to the services. Your healthcare unit must give out a united vibe to every patient to keep winning them over and over again.

Study Your Competitors
The old adage goes, keep your friends close but your enemies closer, holds true in this case as well. Study your competitors to know what are they offering. Know their history of advertising, what has worked in their favor and those which haven’t, and their product launches. An over-competitive analysis will help you see what your competition holds for you, and the kind of effort you need to make to beat it.

Keep Evaluating
A constant evaluation that quantifies your actions so far in terms of sales, gained and retained clientele, and business growth, will show you both positives and negatives of your marketing strategies. Evaluations can be done through consumer feedback, surveys, and polls, to know the general sentiment about your healthcare facility. A self-assessment is always clouded by a prejudice towards the self; however, when you open your mind to an assessment by others, a huge scope for self-improvement becomes apparent. The common denominating factor of all these assessments should definitely be worth considering.

Your marketing strategy should be ingrained in your organizational structure for it to become a true success. A key point to be remembered is to always work in favor of your customers. The bigger the satisfaction quotient of your customers, the bigger your sales volumes will be.

How To Tea Marketing

Ever recall a shopping list which had items in the grocery listed as Dole bananas, Starbucks coffee and Danon yogurt. This typical list has so many brand names that we have unconsciously associated with these raw products. So how in the world do these companies successfully market these products and form a trademark on our mind? Their marketing strategies are so unique that it not only creates a brand value, but also has consumers in the form of fans attached to their products. As there are so many big corporations involved in marketing these products, it’s extremely important to keep innovating the marketing plan and keep launching new products in order to gain a competitive edge over the competitors.

The strategy basically involves using marketing techniques like positioning tactics and various promotional strategies to market this basic product. Tea since ancient times has been used for beauty treatments, as a soothing agent, as dye colors used on clothes and as a cleaning agent. Even now, the ever expanding tea market continues to grow despite hitting saturation. Tea has always been termed as instant wisdom. So how do marketers explore this potion of wisdom to their benefit? Tea also has medicinal properties and is favored more than coffee now in the market. Also there are varieties in the tea market – black tea, green tea, ready-to-drink tea and fruit teas, which have already captured a major segment of the market. Following are some tips for tea marketing:

Researching the Market
It’s necessary that you decide on the market you want your product to sell. Through market segmentation, you can divide the market on the basis of geographic, demographic, behavioral, psychographic factors and on price too. After segmentation, your goal will be more well-defined and it will help you to reach your customer in a more refined manner. Also, new strategies like finding out the motivation factor and social characteristics in the target market can serve as an answer to searching and reaching your goals. In your research, it is also necessary to conduct a survey and rely on the primary data, which will help you decide the future course of action related to your marketing goals.

Analyzing the Product through Matrices
Once you have zeroed in on the market, the next step is creating a matrix according to the needs of your product. This analysis will help you in identifying your product while measuring the relative market share and market growth. By identifying, your product can be classified as high earner or low earner.

Finding Suitable Channels of Promotion
After you have found your niche market, it’s important to select a promotional tool that is effective in conveying the message. Promotional tools include television, radio, sponsorships, Internet and other advertising mediums. Also, the cost incurred while promoting the product should be taken into account. The new trend of promotion is making your presence felt at the new social websites.

Finding the Perfect Location
After choosing a suitable channel for promotion, location plays an important role. The product needs a strong distribution channel where your product can easily reach the customer at low cost. Also before the product is extensively advertised, the product should be before the customer’s eyes. As it is a convenience product which is purchased through minimum effort, the product should be available at all possible locations. The plus point here is that as the customer doesn’t have any strong preferences, new products are easily acceptable by the customer. This point can serve as an added advantage while marketing the product.

Marketing Audit
After your product has been successfully launched, it’s time to keep a tab on your marketing plans, sales and profits. Through auditing techniques, one can find out the deviations between actual and expected performance. In this cut throat competition, marketing strategies need to be changed after a period of time. Therefore, auditing serves the purpose by measuring the performance of every plan and alerting the marketer if any changes are to be made.

In America, where convenience is of utmost priority, ready-to-drink tea markets have emerged as the best choice of customers. Now is the time for new innovations as many market segments have saturated. The positive aspect about tea market is that because of its positive health benefits, its market is never going to be extinct. In fact, declining sales in soft drinks and coffee has boosted the market for tea. Tea is finding its uses in many industries too, so there are more niche markets that can be developed. So the saying, “It’s not your cup of tea” is certainly going to change with new product lines, new brands and new packaging.