Email Marketing Tips

Blog_MarketoWebinarLet’s understand first, what marketing is. It is an activity that aims at planning and developing a product by identifying and understanding the needs and demands of the consumer. Philip Kotler, one of the greatest marketing experts of the world, defines marketing in simple words as ‘satisfying needs and wants through an exchange process’.

Some people think that marketing a product and selling it are the same. However, let me clarify that although these activities are interrelated, they are different. Selling is about gaining revenue. Of course, it does involve a lot of planning when the product comes to the selling stage.

But it does not involve any kind of consumer research. Whereas marketing, on the other hand, involves research, surveys, planning and finally developing the product to sell it in the market. Therefore, it can be said that marketing is the foremost stage in product development and selling comes much later into the scene, when the product is actually ready for sale.

Email Marketing

This type of marketing can be defined as promoting, advertising, and finally selling products through emails. The easy usage, cost-effective nature, and worldwide access granted by it, has made it popular in a very short time. It is a marketing strategy with a high potential to deliver your product information and actually sell it.

This type of marketing is classified into three categories.

  • Direct Marketing: This is the simplest strategy. It involves marketing and promoting your products, by directly sending emails to a large number of people.
  • Retention Marketing: This is another strategy, used to advertise, promote, and market your newly introduced product to the existing customers through newsletters.
  • Indirect Marketing: This method consists of marketing your product through the email addresses of other people or flashing your product on other websites, after seeking permission from the website owner.

Tips for Email Marketing

Email marketing seems to be easy, right? But reading these simple tips would make this activity even easier and useful.

Content is King
Your product has increased chances of getting viewed and most importantly understood, when your product content is readable. It needs to be designed in such a way, that each and every person of your targeted groups understands what exactly you want to say and finally sell.

Consumer-oriented Content
Readable content is always the prime necessity of email marketing. However, to generate interest in the consumer’s mind is equally important. So, try to create such content, which would not reflect your urge to sell the product and make money out of it, but your concern for the consumer’s needs and demands. Also attempt to create such a title in the preview page of your email, that sounds familiar and interesting. Ensure that it does not resemble a spam mail. A spam email would get deleted within no time and thus, all your efforts would go in vain, no matter how good your content is.

Email Delivery Rate
Before opting for any source to send your promotional emails, check out the mail provider rules and also determine the number of emails you can send in one day. This is because some websites restrict the number of emails sent per day. Trying to send more emails than allowed, might lead to the suspension of your email account, thus inviting problems.

Time to Send Emails
People accessing personal and professional email accounts through their workplace, might not access it during their holidays or during vacations. So avoid sending such promotional mails on holidays. As when the person accesses his mail account on the next working day, he would find many other emails piled up and this increases the chances of your email being overlooked by that person. Also avoid email marketing during the vacation months.

Monitoring your Email Deliveries
Ensure that each and every promotional email of yours is sent to the targeted email id properly and without any interruptions. Check the email id for its correctness and try to send it once again. If you are still not able to send it, contact your ISP (Internet Service Provider) and get the problem sorted out.

Template Designing
Designing a proper, understandable template and keeping it constant, also is necessary, so that an email user, identifies your advertisement quickly and views it. Inform about the change of template to the all the users, otherwise you would keep on sending mails and the none of the users would be able to locate them.

Reply Regularly
Some people might find your product interesting and useful. They may ask for some more relevant information. As a responsible marketer, do not forget to reply to such emails. Reply within 24 hours, otherwise the person might lose interest in your product. Technical problems in sending replies might cause a delay. In such cases, ‘Apologize and Reply’ properly to the user.

Feedback Forms
Develop a feedback form in your email, so that you get to understand the expectations of the consumer from the product, from the content etc. This would enable the creation of better content. Do not scratch your head over every single feedback, but make sure to take a stand on the repetitive ones.

You can definitely build a good email marketing strategy by following the tips presented above. So go ahead and get the best deal out of it.

Social Media Marketing Tips

Success stories stand tall as long as they get the space and recognition to grow and flourish. In any business, right from introducing the product, to drawing profitable sales, there is one word that makes all possible. Marketing has not only justified its definition but has also elevated the strategies for advertising and creating an image in the market. With a marketing tool in view, the most effective strategy that has gained a lot of importance with achieving its primary role is social media marketing. Now who is not aware of the social media, or I must say who does live in a social era that is ruled by social media, it has almost conquered the globe today.

Marketing with the help of social media is defined as product selling with the help of different forms of social media is called social marketing. It can also be called a type of Internet marketing that is designed to gain brand image and successful goals of marketing communication with the help of social media. Simply put, it is to advertise and create market space and image with the help of social networking sites and other spaces on the Internet. Blogs, news, Twitter, and even Facebook and MySpace are well-known and established social media attributes, that are the major targets of social media marketing. This platform gives a more connected feeling and a human touch in the race of high-end profits.

Tips for Social Media Merchandizing

It is important to analyze the perfect gap in the market space, to be the most visible, and that is what marketing with the help of social media does. Even if you have the best of cards, you should be able to play a smart game, and a smart game will need tactics and strategies that will help you draw the game in your favor. It is so in the case of media marketing too. You already have the weapon, all you need to do is to use it strategically.

  • A little study and research on your target, short term and long term goals and prospective customers, etc., will help a lot in framing the basic strategies of target social media tools. Remember that there is a pool out there, you will need to decide when would you fish in each of them, whether targeting a single social media tool or more at a single time. One cannot be a master in marketing in the first go, trial and error with different tools of social media will eventually give you the opening for profitable audience gain.
  • As truly said by Li Evans- “Content Doesn’t Win. Optimized Content Wins”, the tip here is that the best online exposure is got only when people like your content and share it with others, which is not a big space of choices, but that which is optimized, apt and conveys your message effectively. Get the best of your content linked and shared.
  • Building a healthy audience is the key role of social media. A healthy audience can be made by being ethical and acknowledging them too. Keep updating information and news and do not ignore social media conversations. Once you make the audience feel valued and important, it will add to your brand image and enhance the number of prospective sales, clients and audience.
  • Social media has got its sudden boom with the growth and popularity of social networking sites. Facebook and Twitter are tools that are the most effective platforms for an audience. With a business page of your company, you can constantly update and share content, news, and more about your business. For the short and direct messages to create a following to your company website, Twitter makes an effective choice.
  • Learn the game with time and research. Do not stick to one plan for a long time. You might want to consider multiple options along with interlinking them for effective results. Use strategies like cross-linking and cross-promoting. You might consider connecting your Twitter account to Facebook, or linking your blog to Twitter that will show a follow button to your blog. This will also help the audience choose the tool that suits them the most, to communicate back to you. This works best for small businesses.
  • Keep track of the ups and downs in social media competitors. If there exists a horse that races down the fences in no time, you don’t want to be riding the one that hardly makes it to the post. It is alright to be picky when it comes to profit. Make strategically planned choices when choosing the correct tool for marketing
  • Use tools like LinkedIn, blogs and also other multimedia tools like YouTube, which are also effective strategies. You may create your Flicker account to post customer or product photos. YouTube can be effective for businesses that aim at video marketing too.

These were a few strategies and tips for social media marketing. You may tweak these strategies with your own ideas or any other options you find the most suitable and effective, to market your service or product. Here again, patience being the key, do not expect unrealistic results. With constant efforts and effective strategies, success will no longer be blocked on your business charts.

Marketing Tips Specially for a Healthcare Business

The point to note is that healthcare businesses need to target the right kind of people with appropriate advertising. For instance, targeting women, who play a major role in running households, will change the dynamics of the healthcare business. Making these women rightfully aware of their aging bodies, prone to possible health hazards, and making healthcare accessible to them is the exact way of tapping into a potential market that is both deprived of and ignorant of healthcare benefits. Likewise, here are some more tips that will prove beneficial for those looking to grow in the healthcare sector.

Essentials of Healthcare Marketing

Organize Healthcare Drives
Campaigning is an effective way to make yourself known to those who matter to you. As an organization or an agency engaged in the healthcare business, you first need to reach out to people to let them know that they can avail your services. Blood testing drives, simple health check-up camps, and free eye-testing days are some of the measures you can take for the community surrounding your facility. Reach out to people first so that they reach out to you when in need.

Conduct a Survey of Your Locality
Conduct surveys to know the demographics of the locality around your facility. As this will give you a clear breakdown of the age, sex, income, and collective understanding of popular health concerns, it will give you something to work with. Such survey is important to understand your possible clientele better in the long run. This way you can work towards designing medical treatments pertaining to a certain segment, which in turn will retain and increase your clients base in the near future.

Segmented Marketing
To have universally appealing marketing strategies is a dream come true. However, it just a dream. Thus, to begin with, draw up effective marketing and advertising plans to appeal to a larger segment of the demographics drawn up. For instance, if there are more number of kids in a given community, focus on issues pertaining to them. A good example is to focus on dental problems and dental care that will engage the kids’ parents in an effective communication with you. Thus, forging a valuable relationship that helps the business and the patients. Similarly, if the number of woman are more, breast cancer, osteoporosis, gestational diabetes, and pregnancy-related issues can be the prime focus. Think of how you can lure the larger segment of your derived social demographics to get to the remainder too.

Follow It Up
A marketing strategy doesn’t stop at just selling a product. It extends to following it up as well. Make follow-up calls to your clients with context to their next meeting with the healthcare expert, inform them of particular tests they need to get done, ask them how their treatment has fared so far, and pick a moment to introduce them to a new set of schemes that you may have on offer. A lot of patients look for palliative care units and other programs that offer benefits. Following up with your client’s medical treatment will help you establish a good rapport, retain them, and make a pitch for other services that you may have.

Get Online
With over a huge part of the literate world have access to the virtual world, it is time you go online and make your mark. Use the power of social media to attract a customer, blog about your services, get your patients to write testimonials for you, and ensure your presence in the web world too. While you are creating an online identity, ensure that your offline marketing techniques are equally in place. Keep all your staff informed, educated, and well-versed about your latest additions to the services. Your healthcare unit must give out a united vibe to every patient to keep winning them over and over again.

Study Your Competitors
The old adage goes, keep your friends close but your enemies closer, holds true in this case as well. Study your competitors to know what are they offering. Know their history of advertising, what has worked in their favor and those which haven’t, and their product launches. An over-competitive analysis will help you see what your competition holds for you, and the kind of effort you need to make to beat it.

Keep Evaluating
A constant evaluation that quantifies your actions so far in terms of sales, gained and retained clientele, and business growth, will show you both positives and negatives of your marketing strategies. Evaluations can be done through consumer feedback, surveys, and polls, to know the general sentiment about your healthcare facility. A self-assessment is always clouded by a prejudice towards the self; however, when you open your mind to an assessment by others, a huge scope for self-improvement becomes apparent. The common denominating factor of all these assessments should definitely be worth considering.

Your marketing strategy should be ingrained in your organizational structure for it to become a true success. A key point to be remembered is to always work in favor of your customers. The bigger the satisfaction quotient of your customers, the bigger your sales volumes will be.

How To Tea Marketing

Ever recall a shopping list which had items in the grocery listed as Dole bananas, Starbucks coffee and Danon yogurt. This typical list has so many brand names that we have unconsciously associated with these raw products. So how in the world do these companies successfully market these products and form a trademark on our mind? Their marketing strategies are so unique that it not only creates a brand value, but also has consumers in the form of fans attached to their products. As there are so many big corporations involved in marketing these products, it’s extremely important to keep innovating the marketing plan and keep launching new products in order to gain a competitive edge over the competitors.

The strategy basically involves using marketing techniques like positioning tactics and various promotional strategies to market this basic product. Tea since ancient times has been used for beauty treatments, as a soothing agent, as dye colors used on clothes and as a cleaning agent. Even now, the ever expanding tea market continues to grow despite hitting saturation. Tea has always been termed as instant wisdom. So how do marketers explore this potion of wisdom to their benefit? Tea also has medicinal properties and is favored more than coffee now in the market. Also there are varieties in the tea market – black tea, green tea, ready-to-drink tea and fruit teas, which have already captured a major segment of the market. Following are some tips for tea marketing:

Researching the Market
It’s necessary that you decide on the market you want your product to sell. Through market segmentation, you can divide the market on the basis of geographic, demographic, behavioral, psychographic factors and on price too. After segmentation, your goal will be more well-defined and it will help you to reach your customer in a more refined manner. Also, new strategies like finding out the motivation factor and social characteristics in the target market can serve as an answer to searching and reaching your goals. In your research, it is also necessary to conduct a survey and rely on the primary data, which will help you decide the future course of action related to your marketing goals.

Analyzing the Product through Matrices
Once you have zeroed in on the market, the next step is creating a matrix according to the needs of your product. This analysis will help you in identifying your product while measuring the relative market share and market growth. By identifying, your product can be classified as high earner or low earner.

Finding Suitable Channels of Promotion
After you have found your niche market, it’s important to select a promotional tool that is effective in conveying the message. Promotional tools include television, radio, sponsorships, Internet and other advertising mediums. Also, the cost incurred while promoting the product should be taken into account. The new trend of promotion is making your presence felt at the new social websites.

Finding the Perfect Location
After choosing a suitable channel for promotion, location plays an important role. The product needs a strong distribution channel where your product can easily reach the customer at low cost. Also before the product is extensively advertised, the product should be before the customer’s eyes. As it is a convenience product which is purchased through minimum effort, the product should be available at all possible locations. The plus point here is that as the customer doesn’t have any strong preferences, new products are easily acceptable by the customer. This point can serve as an added advantage while marketing the product.

Marketing Audit
After your product has been successfully launched, it’s time to keep a tab on your marketing plans, sales and profits. Through auditing techniques, one can find out the deviations between actual and expected performance. In this cut throat competition, marketing strategies need to be changed after a period of time. Therefore, auditing serves the purpose by measuring the performance of every plan and alerting the marketer if any changes are to be made.

In America, where convenience is of utmost priority, ready-to-drink tea markets have emerged as the best choice of customers. Now is the time for new innovations as many market segments have saturated. The positive aspect about tea market is that because of its positive health benefits, its market is never going to be extinct. In fact, declining sales in soft drinks and coffee has boosted the market for tea. Tea is finding its uses in many industries too, so there are more niche markets that can be developed. So the saying, “It’s not your cup of tea” is certainly going to change with new product lines, new brands and new packaging.