Creative Marketing Ideas

You may have the ingenious product in the world, but what’s the point if you can’t find the market for it? Without a market, a product is as good as dead. Every small business has to engage in aggressive marketing, if it aims to reach its best potential. Most naive entrepreneurs believe that marketing takes a lot of money and it is only meant of giant business organizations. NO! Do you really think Facebook and YouTube used any great marketing techniques, to make a niche in the virtual market?

It is difficult to come up with creative ideas, which is why we are here to help you. These ideas will work the best for small business firms, if they are used with a hint of intelligence. So, let’s see what you can do, to make your business grow faster.

Creative Ideas for Marketing

Small Business Marketing Ideas
Small business marketing ideas focus on tapping the local market, before we take a long leap. Small businesses like catering firms, wedding planning firm, a designer boutique, restaurants and basically the ones that operate at small levels, find hard to bring on some attention.

First to hook on to social networking site, it’s free and it works wonders. Make a page for yourself on the most popular social networking site, send out invites, add all your friends and keep updating your status messages in tandem with the events at your firm. This attracts a lot of attention. Next idea is, to get press releases published in the local newspaper. This will probably cost you a free lunch or dinner for the journalist, a little goodwill and the best foot forward. It’s all worth the effort! Give away awards such as, customer of the month, and advertise this in various places. Make a blog and update it every week, join the clubs in the city.

Real Estate Marketing Ideas
Once again Internet marketing comes to the rescue of your abandoned real estate business. Real estate marketing ideas have to look reliable and trustworthy. Classified advertisements, catalogs, flyers, special reports, E-newsletters, E-books, Internet marketing, radio ads, yellow pages, press releases, sponsor an advertisement, podcasts, business cards and public relations are some of the real estate marketing ideas. Creating t-shirts, pens, calendars, organizers and other stationery items for your employees and valuable customers works very well too. Sending seasonal greeting cards and sending wishes on birthdays and anniversaries are also some PR ideas, which can win you markets. Creative marketing ideas for real estate, should be implemented with tenacity, since it takes a while for people to notice such a business.

Apartment Marketing Ideas
As a novice builder you may be looking for apartment marketing ideas to get some lucrative business, this season. Thus, gaining an insight into real estate marketing, is the need of the hour.

You can promote your projects through the print media, radio advertisements, banners and huge balloons. If you are looking out for tenants for your apartment, then getting in touch with the local coffee shops, shopping centers, colleges, recreation centers, parks and putting up your advertisement there can get you some great offers. Creating an interactive website, making unique offers, highlighting the USPs, giving the prospective customers a look around the place and promoting your apartment through reputed real estate agents are some more creative ideas for marketing your apartments.

If these ideas are used intelligently and timed well, they can reap remunerative results. These were some of the creative ideas for marketing, which I hope, brings you the fortune and fame, that you’ve dreamed of. Good luck!

Mortgage Marketing Tips

Any kind of marketing job can be tricky to handle until you hit potential customer-rich regions. When it comes to mortgage marketing, your job is even more challenging, in times of economic recession. With the property market slowly easing back into gear, there are new opportunities for mortgage brokers to make inroads, through some smart marketing ideas.

Ideas That Work

Any marketing project is a lot of hard work and you need to invest a large amount of your own time and money to reach out to people. There is a lot of homework involved in researching your product. It forms the basis of your marketing strategy. Through research, you need to determine your target customer base.

You should direct your strategy towards market niches that have demand for your product. In your case, it is the real estate market. Mortgage loan is a financial product which requires you to penetrate a wide potential customer base, which are people planning to become new home owners. Your strategy should be all about building relationships and advertising your services widely.

Mailing Brochures
One of the simplest ways of reaching out to people is sending out brochures, detailing the mortgage loan services, offered by you. Let there be a personal touch in the entire wording of the prose. You will have to spend a lot on creation of the advertising brochures and mailing costs, but even if you can net 10% of the people into your network, the money spent will be completely worth it.

Email Marketing
You can get email addresses of potential customers, from real estate agencies. One of the low-cost ideas is mailing these people, via the Internet. The best part of using email services is that you can reach a wider user base, with practically no mailing costs, as electronic mail is free. You can also use online classifieds like Craigslist to market your services.

Local Business Networking
Your past customers can provide you access, to their own business contacts. Contact local business owners who have been your customers and procure contacts of people who may be looking out for a mortgage loan. You can mail them brochures and advertise your services. This can get you copious leads.

Loan Fairs
Every year, home or mortgage loan fairs are organized by real estate developers, where you can showcase your mortgage loan services. This is one of the most lucrative ideas, as these fairs attract a fair number of first-time buyers. Loan fairs are also good avenues for presenting mortgage services.

It is going to be hard work, reaching out to people, but if you put in your efforts and build a contact network, things will ease out eventually. Have faith and persevere. Take advantage of opportunities that present themselves.

What is Attraction Marketing?

The marketers are abuzz with what is known as attraction marketing. From what we hear, it seems to be a winning formula and something which the marketers, who haven’t tried it, need to think about. It is one of the newest marketing strategies around, and works on a principle called the Law of Attraction. No, this isn’t some flimsy relationship term, but something which more and more marketers are seriously considering these days.

The Basic Concept

What is the law of attraction? Simply put, the law states that people will be naturally attracted to something which they feel holds value for them. So if you create a product that the customers want, simply by creating a bit of awareness around it, the product will sell. There is no need for huge expenditures on advertising and branding here. As long as the customer sees value and good utility of the product you’re selling, the customer will buy it.

As the law claims, once you’ve created a product which you feel can be a big hit in the market, all you have to do is spread the word around. Make the right noises and let the people know that the product that they are looking for, and the product which will seemingly solve their problems, is available and that you are selling it. Also, if you price it right i.e. the price at which the customer wouldn’t mind paying, then yes, your plan has worked quite well!

Tips to Attract Customers

It seems to be a cinch! But it isn’t. Of course, it has its advantages like lowered marketing costs, giving the people what they want, sometimes even assuming a monopoly position, and hence, having the ability to control the prices. But then, why aren’t companies taking the training so seriously? Due to the fact that the inherent nature of attraction marketing makes it tough to do so.

How do you sell your product in the market? How do you give it the visibility it needs? How do you attract eyeballs? You must try some of these marketing tips.

  • The first challenge is creating a product which will sell on its own merit, without competition. If there is a big multinational competing with you, their huge budget and cost advantage will simply wipe you out. So creating a product, which the people need and no one else has thought of, is quite a challenge.
  • The second thing you need to do is to find a way to keep your costs as low as possible. After all, if you don’t have enough capital to start off a new venture, you’ll have to rejig your business plan. Without a proven sales track record, lenders too will be wary of giving you finances.
  • One of the most common media channels is network marketing. You should know a lot of people and be able to make your product the center of attention. And yes, people should like it. The second channel you can use is the Internet. For that, you’ll need to learn a bit of Search Engine Optimization (SEO) and know about blogging. Internet marketing has endless possibilities and a global reach. Who knows where your product will find its popularity!
  • Social networking websites are also a great free marketing channel. Once you’ve set up your blog which will describe your products and their utility to the people who visit it, you can put the link to the blog on various social networking websites.
  • Maintain good relationships with existing customers. By doing them a good turn, your customers too will endorse your products and you will get more of them.
  • Keep improving. Make sure that you get the required feedback about your products from the customers. See if they are happy with your products or they’d like some changes made to them. See how you can make the product more efficient and reduce the cost of production. The quest for perfection, as they say, is endless.

As you can see, it is a tough marketing tool to use, but provides limitless possibilities for those who choose to use it.

How to Sell Your Handmade Jewelry

9305132_f520The demand for handmade jewelry is huge, and selling this creative stuff can be a highly profitable venture too. However, you must know the right ways to promote your creations to boost their sales. For this, you must be thoroughly aware about certain tips for marketing and selling your handcrafted jewelry. Even more so, if you do not have a storefront or designated space to sell your handmade creations. Today, the Internet has opened up several avenues for small entrepreneurs and individuals with creative abilities to sell their products to a larger consumer base.

But there are certain things that are common to selling products, be it handmade or mass produced, virtually or in brick and mortar stores. Always package your products attractively, and always, always maintain quality. Also, it is essential to know what your target market comprises so that you can tweak your marketing and sales strategies accordingly. Here are few valuable tips that will tell you about the ways to sell handmade jewelry online and offline.

Host a Jewelry Party

Today, many homemakers with creative talent and aspiring women entrepreneurs are generating decent income by selling handmade jewelry from the very comfy confines of their own homes. All they do is host a jewelry party at their home, and invite their neighbors, friends, and family members to browse through their attractive jewelry on display over snacks and drinks. Most of the time, the guests end up buying something or even place orders for similar pieces.

Tip: Host jewelry parties during the gift-giving season so that your guest will always have a reason to buy your stuff.

Partner With Web Stores

One of the easiest ways to reach out to your targeted customer is by hosting your stuff on popular online jewelry shopping sites like Etsy and eBay. For a small fees, your jewelry will have an online presence and exposure to buyers across the world. Another option is to partner with boutiques, crafts stores, gift shops, salons, etc., and ask them to display your jewelry against a certain percentage in the sales proceeds. Many may not agree to this, but keep trying till you find the right store to host your jewelry. For example, if you are selling real or semi-precious birthstone jewelry, you can approach a fortune-telling paraphernalia shop to display your jewelry.

Tip: While speaking to the owners of boutiques or gift shops, try to convince them by telling them about the profit they will make on the total sales figure. This will definitely impress them.

Participate in Trade Fairs, Exhibitions, and Fundraisers

Participate in large trade fairs and exhibitions by having an enclosure or stall for your jewelry. Do not forget to have an attractive display of your jewelry, and a mirror in place for people to try out your baubles. Collect customer contacts in a feedback register so that you can call them up later. You can also work with your community or the local school to raise funds for a particular cause. For example, if a school needs to build a new gymnasium, offer them to sell your jewelry at a fundraiser. This will serve two causes. Firstly, your jewelry will sell by adding a noble cause to your sales pitch. You can always hand over a percentage of the sales proceeds to the cause.

Tip: Try to gauge customer preference and inclination by participating in local church markets and weekend markets before you pay for expensive stall space in professional exhibitions.

Use a Website and Social Media

Host an interactive website which will allow people to see your designs and contact you. Your own website will serve as an excellent marketing platform. Ensure that your website is search engine optimized and allows online payment through different modes. Create a blog for your business, and keep updating information about your jewelry and its photos. You can act as a jewelry expert and give free tips for jewelry-making and maintenance. Use Facebook, Twitter, Whatsapp to interact with existing and prospective clients to help promote and enhance your handmade jewelry.

TIP: Ensure your website has the right keywords. Instead of tagging “cabochon earrings”, be specific and mention “Silver sea green cabochon earrings”. This will help the customer to easily search for the right jewelry.

Employ Conventional Advertising

In spite of today’s technology-driven marketing techniques, you cannot ignore the reach and power of conventional advertising mediums. You can advertise in various magazines, newspapers to route the readers to your online store or website. Post flyers and banners at public places or jewelry stores, which will help you to generate sales.

Tip: There is no point in advertising in jewelry-making magazines as they will mostly be subscribed by jewelry designers and not customers. Try to tap into women’s magazines instead, as they will be read by many fashion-savvy women.

Online Invoices

Your invoices can be a great way to market your products. For example, instead of handing out a paper invoice, send an online invoice that contains a preview of your new product range. This may interest the customer, and compel him/her to visit again. Further more, this will save paper and printing cost.

Tip: Ensure that you offer a discount to your regular customers on the sale of new products.

Adorn Your Jewelry

Needless to say, you will have to wear your new pieces of jewelry everyday so that people can see them and order similar pieces. Who knows, they may also recommend your work to others. Also, wearing your own designs for a day or two will help you judge their quality and get a user-like perspective on your creations.

Tip: Do not forget to offer a warranty for the material of the jewelry at least for 12 months after the purchase. This will portray you as a reliable jewelry seller.

Offer Discounts and Schemes

Depending on the occasion, offer discounts on jewelry. For example, a month before Valentine’s Day, offer 25% off on all heart-shaped jewelry. Offer a pair of earrings free on the purchase of every two products. Such schemes often act as customer pullers, and you may witness increased sales. However, don’t forget to advertise these schemes through all your communication mediums like word of mouth, social network, website, web-store, blog, etc.

Tip: Once you ensure that you are making a profit even after offering a free gift or discount, and only then announce such schemes.

After gaining popularity, you may also offer signature pieces of jewelry. Many people are ready to shell out a few extra bucks if they get unique customized jewelry. Also, many jewelry websites these days offer bidding for a piece of jewelry everyday. This way they end up earning far more than the quoted price. Hope, you will put these tips for marketing and selling your handcrafted jewelry into practice, and register excellent profit.