What is Attraction Marketing?

The marketers are abuzz with what is known as attraction marketing. From what we hear, it seems to be a winning formula and something which the marketers, who haven’t tried it, need to think about. It is one of the newest marketing strategies around, and works on a principle called the Law of Attraction. No, this isn’t some flimsy relationship term, but something which more and more marketers are seriously considering these days.

The Basic Concept

What is the law of attraction? Simply put, the law states that people will be naturally attracted to something which they feel holds value for them. So if you create a product that the customers want, simply by creating a bit of awareness around it, the product will sell. There is no need for huge expenditures on advertising and branding here. As long as the customer sees value and good utility of the product you’re selling, the customer will buy it.

As the law claims, once you’ve created a product which you feel can be a big hit in the market, all you have to do is spread the word around. Make the right noises and let the people know that the product that they

How to Sell Your Handmade Jewelry

9305132_f520The demand for handmade jewelry is huge, and selling this creative stuff can be a highly profitable venture too. However, you must know the right ways to promote your creations to boost their sales. For this, you must be thoroughly aware about certain tips for marketing and selling your handcrafted jewelry. Even more so, if you do not have a storefront or designated space to sell your handmade creations. Today, the Internet has opened up several avenues for small entrepreneurs and individuals with creative abilities to sell their products to a larger consumer base.

But there are certain things that are common to selling products, be it handmade or mass produced, virtually or in brick and mortar stores. Always package your products attractively, and always, always maintain quality. Also, it is essential to know what your target market comprises so that you can tweak your marketing and sales strategies accordingly. Here are few valuable tips that will tell you about the ways to sell handmade jewelry online and offline.

Host a Jewelry Party

Today, many homemakers with creative talent and aspiring women entrepreneurs are generating

Tips For Small Business Marketing

Both production and distribution play an equally important role in ensuring the success of any business. Marketing is one aspect of distribution. Without good marketing strategies, it would be impossible for a seller to target prospective customers. It makes the potential customer aware of the features of a product. In fact, big firms spend a lot on advertising and marketing, because they realize the importance of a customer being able to identify with a product. Small business firms, on the other hand, lack the resources for huge advertisement campaigns. They often face the problem of extinction, not because their products are obsolete or lack quality, but simply because of a dearth of ideas when it comes to marketing their products.

Online Marketing and Sales
The kind of strategy adopted by a firm would depend entirely on the nature of the product. Nowadays, small business firms try to capture the market by using the web for advertising as well as sales. However, the success of Internet marketing depends on the kind of products that people choose to buy online. Generally, products that have a good online market can be grouped into the following categories: books, music, electronic goods, and software.

How to Select an Internet Marketing Company

Everywhere everyone is trying to sell something. Perhaps the prime reason why we exist is to sell. Preachers sell their conviction, experts in various fields sell their expertise, in business we sell our ideas or services, on matrimonial sites we try to sell how good or how different we are to get a partner…the list is endless. But it is a fact that everyone is selling something or the other. Marketing or publicity is the first step in the selling business. In this article, we will focus on Internet Marketing and how to select the right firm for you.

The Concept of Internet Marketing

With the rise of this fabulous luxury that we refer to as the Internet, new vistas have opened up, and it has very much transformed itself into a necessity. If you want run a home-based business, or plan to have access, or for that matter, be accessible around the globe, you need to be visible on the Internet, and for that you will need a good internet marketing firm. These companies serve as an interface between you and your potential customers. They design, develop, and provide integrated online marketing solutions.

In today’s market, there is a broad

Tips for Marketing Beauty Salons

Beauty Salon Marketing Tips

While proper and extensive promotion is the best way to get noticed, especially when entering a domain that is as competitive as the beauty business, budget may sometimes become a restraint. If budget were not a restraint, then everyone would go ahead and use every promotional media and advertising strategy to market one’s business! Imagine what a mess that would be – skyline dotted by endless hoardings, inbox flooded with e-flyers, mailboxes crammed with pamphlets, advertisements eating up the bulk of prime time on television (making you feel like watching that sitcom in between ads and not the other way round!)! Anyway, before we drift any further, here are some points on how to market your beauty salon most optimally to ensure that your target audience doesn’t miss a single promotional effort put up by you!

Let Them Know
Never underestimate the power of effective advertisement! Advertising ideas for beauty salons could include posting attractive advertisements in local newspapers, popular magazines, lifestyle news supplements, etc. You should also use Internet and social networking websites to extensively advertise your beauty salon. If you’re starting a beauty salon in a neighborhood, you can hand over flyers or pamphlets

How To Real Estate Marketing

People who are interested in acquiring or selling property, can contact either a buyer’s agent or a seller’s agent respectively. Real estate agents work for brokers, and earn a commission on purchases and sales. Generally, a seller’s agent earns more than a buyer’s agent, since the latter is paid a percentage of the purchase price or listed price as commission, while the former earns a percentage of the sales price as commission. A good buyer’s agent needs to bring down the purchase price of the property, while a good seller’s agent ensures that the property is sold to the highest bidder. Hence, the difference in remuneration. Regardless of whether one is a broker or a real estate agent, one needs to market the investment property in a manner that is appealing to the buyer. The following tips may be useful to Realtors and brokers desirous of clinching a good deal.

Effective Communication
The importance of good communication skills cannot be underestimated since the agent or the broker needs to convey his/her beliefs, ideas, and thoughts to the customer (buyer or seller) and assess the needs of the prospective buyer or seller and arrive at a mutually acceptable solution. An

Email Marketing Tips

Blog_MarketoWebinarLet’s understand first, what marketing is. It is an activity that aims at planning and developing a product by identifying and understanding the needs and demands of the consumer. Philip Kotler, one of the greatest marketing experts of the world, defines marketing in simple words as ‘satisfying needs and wants through an exchange process’.

Some people think that marketing a product and selling it are the same. However, let me clarify that although these activities are interrelated, they are different. Selling is about gaining revenue. Of course, it does involve a lot of planning when the product comes to the selling stage.

But it does not involve any kind of consumer research. Whereas marketing, on the other hand, involves research, surveys, planning and finally developing the product to sell it in the market. Therefore, it can be said that marketing is the foremost stage in product development and selling comes much later into the scene, when the product is actually ready for sale.

Email Marketing

This type of marketing can be defined as promoting, advertising, and finally selling products through emails. The easy usage, cost-effective nature,

Social Media Marketing Tips

Success stories stand tall as long as they get the space and recognition to grow and flourish. In any business, right from introducing the product, to drawing profitable sales, there is one word that makes all possible. Marketing has not only justified its definition but has also elevated the strategies for advertising and creating an image in the market. With a marketing tool in view, the most effective strategy that has gained a lot of importance with achieving its primary role is social media marketing. Now who is not aware of the social media, or I must say who does live in a social era that is ruled by social media, it has almost conquered the globe today.

Marketing with the help of social media is defined as product selling with the help of different forms of social media is called social marketing. It can also be called a type of Internet marketing that is designed to gain brand image and successful goals of marketing communication with the help of social media. Simply put, it is to advertise and create market space and image with the help of social networking sites and other spaces on the Internet. Blogs, news, Twitter, and

Marketing Tips Specially for a Healthcare Business

The point to note is that healthcare businesses need to target the right kind of people with appropriate advertising. For instance, targeting women, who play a major role in running households, will change the dynamics of the healthcare business. Making these women rightfully aware of their aging bodies, prone to possible health hazards, and making healthcare accessible to them is the exact way of tapping into a potential market that is both deprived of and ignorant of healthcare benefits. Likewise, here are some more tips that will prove beneficial for those looking to grow in the healthcare sector.

Essentials of Healthcare Marketing

Organize Healthcare Drives
Campaigning is an effective way to make yourself known to those who matter to you. As an organization or an agency engaged in the healthcare business, you first need to reach out to people to let them know that they can avail your services. Blood testing drives, simple health check-up camps, and free eye-testing days are some of the measures you can take for the community surrounding your facility. Reach out to people first so that they reach out to you when in need.

Conduct a Survey of Your Locality

How To Tea Marketing

Ever recall a shopping list which had items in the grocery listed as Dole bananas, Starbucks coffee and Danon yogurt. This typical list has so many brand names that we have unconsciously associated with these raw products. So how in the world do these companies successfully market these products and form a trademark on our mind? Their marketing strategies are so unique that it not only creates a brand value, but also has consumers in the form of fans attached to their products. As there are so many big corporations involved in marketing these products, it’s extremely important to keep innovating the marketing plan and keep launching new products in order to gain a competitive edge over the competitors.

The strategy basically involves using marketing techniques like positioning tactics and various promotional strategies to market this basic product. Tea since ancient times has been used for beauty treatments, as a soothing agent, as dye colors used on clothes and as a cleaning agent. Even now, the ever expanding tea market continues to grow despite hitting saturation. Tea has always been termed as instant wisdom. So how do marketers explore this potion of wisdom to their benefit? Tea also has